1 academic year
Full-time, Monday to Friday
Milan
English or Italian
The Master in Fashion Brand Management at Accademia del Lusso trains students to become Brand Managers. These professionals are in charge of strategic and operational marketing policies and are capable of planning and activating interventions for brand development and positioning. They do this through a series of complex tasks: defining targets, analysing the market and competition, coordinating resources, quality control, selecting an appropriate communication strategy, defining distribution channels, supervising sales, and checking profits. The course objective is to provide students with the know-how that is essential to be able to work as brand managers, specifically within the fashion sector. The Master's is run in collaboration with eCampus University and is worth 60 CFU credits. Lessons are held at Accademia del Lusso's Milan locations, whereas the exams and thesis defence are held at the eCampus university campus in Novedrate, Brianza. Accademia del Lusso offers its most deserving students the opportunity to undertake internships at important businesses, to help them enter into contact with the world of work.
Bachelor's degree or higher (or equivalent) - Suitable level of English or Italian
The Master in Fashion Brand Management is composed of classroom lectures, workshops and practical activities such as project work (both in and out of the school), periodical assessments and a final exam including thesis defence. Further activities include:
Field trips to museums and showrooms, analyses of important fashion and luxury sites.
Meetings with the business world in the product, service, and communication areas.
Attendance at fashion shows, events, and industry trade fairs.
Seminars with professionals from the fashion and luxury sector.
Projects lasting one week and during which students work on a brief assigned to them based on a real company order.
External trend research workshop, to practise guided coolhunting directly in the field.
The Master's Course in Fashion Brand Management is held in Milan at the school location on Via Montenapoleone 5, and at the Luxury Lab on Via Privata Chioggia 2/4.