3 years
Full-time, Monday to Friday
Milan
English or Italian
The 3-Year Course in Fashion Brand Management shapes a brand expert who has a complete management skill set and who fully understands the fashion and luxury scene, potential competition, and brand potential. During the course, students will acquire skills in various areas of business management such as analysing the market and competition, studying distribution channels, checking profit, and more. Also part of the course is a detailed analysis of the brand, including the brand-consumer relationship, client satisfaction, and luxury marketing. Within fashion businesses, Brand Managers work alongside the creative professionals and the sales team for the launching and positioning on the market of new products or, more generally, for promoting the brand. 3-year courses at Accademia del Lusso are validated by E.A.B.H.E.S. .
Upper secondary school qualification
Suitable level of English or Italian
The 3-Year Course in Fashion Brand Management is composed of classroom lectures, workshops and practical activities such as project work (both in and out of the school), periodical assessments and a final exam including thesis defence. Further activities include:
Field trips to museums and showrooms, analyses of important fashion and luxury sites.
Meetings with the business world in the product, service, and communication areas.
Attendance at fashion shows, events, and industry trade fairs.
Seminars with professionals from the fashion and luxury sector.
Projects lasting one week and during which students work on a brief assigned to them based on a real company order.
External trend research workshop, to practise guided coolhunting directly in the field.
The 3-Year Course in Fashion Brand Management is held in Milan at the school location on Via Montenapoleone 5, and at the Luxury Lab on Via Privata Chioggia 2/4.